Straight away we know that this film is aimed at children from the bright yellow and orange colouring along with the wavy block lettering which implies fun and happiness.The waves also suggest that this movie is about adventure. The film location is also given away in the font with the "Escape 2 Africa" written in a stick font which is usually associated with Africa.
We then looked at film titles along the lines of the same genre of our own production, below is an image from the world renown horror film "SAW"
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